Last Modified on December 18, 2013

What Information Do We Collect About You and How Do We Use It?

Types of Information We Collect

Personal information means information that can be used to identify and contact you.  Our Site may be browsed anonymously.  If you do not browse anonymously, the Site may collect personal information from you including your email address, postal address, name, username, password, phone number, photograph, credit card information, billing and shipping information, and cookies.

We may collect personal information when you create an account on the Site; fill in a ‘contact us’ request to receive customer or technical support; subscribe to our newsletter; participate in Site feedback, questionnaires, surveys, or contests; log in through a third-party social media site; or purchase a product through the Site.

How We Use Your Personal Information

We may use your personally identifiable information for all legal purposes. For example, District2 may use your email address or other personally identifiable information to send you commercial or marketing messages including, without limitation, newsletters and email communications about our products or services.  We will also use your email address to contact you regarding any customer or technical support issues.

If you purchase goods or services through the Website, District2 may need for you to provide certain financial information so that District2 may effect a payment transaction.  As part of the payment system, District2 or third parties performing sales processing services on District2’s behalf, will collect, store and use non-public personally identifiable information, such as your name, address, credit card number, phone number, and your e-mail address.  In addition, the payment system will also collect information regarding the actual bill payment transaction, including the date and amount paid.  District2 will store and protect this information in the same manner that District2 stores and protects other personal information.  

De-Personalizing Your Information

We may make your personal information non-personally identifiable by either combining it with information about other users (aggregating your personal information with information about other users), or by removing characteristics (such as your name or email address) that make the information personally identifiable.  This process is known as de-personalizing your information.  You grant us a royalty-free, worldwide, perpetual, irrevocable and fully transferable right and license to use your personal information in connection with the creation and development of analytical and statistical analysis tools relating to the use of the customer data we collect on the Site (the “Analytical Data”).  We are expressly authorized to make any commercial use of the Analytical Data, including without limitation, sharing the Analytical Data with third parties.

Cookies and other Technical Information

Cookies” are small bits of electronic information that a website sends to a visitor’s browser and are stored on the visitor’s hard drive.  Like many websites, we employ cookies in certain areas of the Site to allow us to provide information to make your online experience more convenient and to enhance your experience with the Site.  For example, when you return to the Site after logging in, cookies provide information so that the Site will remember who you are on subsequent visits, speeding up or enhancing your experience of the Site.  For example, cookies make it possible for the Site to remember your login name and password.  Cookies are not spyware or adware, and can’t deliver viruses or run programs on your computer.  A user may configure his or her web browsers to accept or reject or delete the cookies, or notify the user when a cookie is being set. 

We may collect other technical information from users of the Site, including your access times.

Web Beacons

We employ third party tracking utility software technology called clear gifs (a.k.a. Web Beacons/Web Bugs), that help us better manage content on our site by informing us what content is effective.  Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users.  In contrast to cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on Web pages and are about the size of the period at the end of this sentence.  In short, clear gifs enable two websites to share information with one another.  We do not tie the information gathered by clear gifs to our customers’ personally identifiable information.

Tracking Pixel

A tracking pixel is a transparent graphic image (usually 1 pixel x 1 pixel) that is placed on a web page and allows for the collection of information regarding the use of the web page that contains the tracking pixel. District2 uses third party ad servers to support tracking pixels and cookies.  [SM1] 

“Do Not Track”

In compliance with California legislation, AB370, effective January 1, 2014, District2’s practices in responding to “do not track” signals and collecting user information over time and across a network of websites when you visit the Site are described below.  We honor the request of “do not track” signals sent by your browser when you visit the Site.  Additionally, District2 does not collect user information about your online activities over time and across different websites, or authorize third parties to do so.[SM2] 

Social Media Features  

Social Media Widgets

Our website includes Social Media Features, such as the Facebook and Twitter button and Widgets, such as the Share this button or interactive mini-programs that run on our website. These features may collect your IP address, which page you are visiting on our website, and may set a cookie to enable the feature to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on our Site. Your interactions with these features are governed by the privacy policy of the company providing it.[SM3] 

How We Will Share Your Personal Information With Third Parties

We will share the personal information we collect from you under the following circumstances:

  • Protection of rights.  District2 will share personal information if we have a good faith belief that (i) access, use, preservation or disclosure of such information is reasonably necessary to satisfy any applicable law, regulation, legal process, such as a court order or subpoena, or a request by law enforcement or governmental authorities, (ii) such action is necessary to detect, prevent, or otherwise address fraud, security or technical issues associated with the Site, or (iii) such action is appropriate to protect the rights, property or safety of District2, its employees, clients, or users of the Site.
  • Asset transfers.  If we become involved in a merger, acquisition or other transaction involving the sale of some or all of District2’s assets or a line of business, user information, including personal information collected from you through your use of the Site, could be included in the transferred assets.  Should such an event occur, District2 will use reasonable means to notify you through a prominent notice on the Site.  By sharing your personal information with District2, you are giving District2 consent to transfer your personal information to a third party in an asset transfer described here. 
  • Service Providers. We may share your personal information with third party vendors or service providers that we engage for the purpose of fulfilling product orders or processing information on our and your behalf.  For example, we may partner with other companies to process payments for the Site.  Additionally, we may partner with other companies to process, analyze, and/or store data, including, but not limited to, Analytical Data. While providing services for us, these companies may access your personal information.  To the extent applicable, we require these entities to comply with this Privacy Statement and appropriate confidentiality and security measures.

Google Analytics                  


Our Site uses Google Analytics and Yandex Metrica to help us learn about who visits our site and what pages are being viewed. 


Additional Information You Should Know About Third Parties

Please be aware that we cannot control the activities of third parties to whom we provide data, and as such we cannot guarantee that they adhere to the same privacy and security procedures as District2.


When you click on a third party logo or URL displayed on our Site that links you to a different website, our Privacy Statement no longer applies and you must read the privacy policy of the third party to see how your personal information will be handled on their website.  If you cannot find their privacy policy, then you should contact the respective webmasters of those websites to obtain information regarding their information collection, use and disclosure policies.  We are not responsible for their collection and use of your personal information.  

Public Accounts

You should be aware that, when you disclose information about yourself in your District2’s account, such as your username and profile photograph, that information is being made publicly available and may be collected and used by District2, its users, or other third parties.  When you publicly disclose any information on your account, you do so at your own risk. 


California Residents: Your California Privacy Rights


Under California law, our customers that are California residents may request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes.  See the section above entitled “How We Will Share Your Personal Information With Third Parties” for more information.  Furthermore, we give customers a mechanism to opt out of having their personal information disclosed to third parties for their direct marketing purposes.  If you are a California resident, you may opt out of having your personal information shared with third parties and/or receiving information from District2 (via email or postal mail) about new products, services, or promotions, by contacting us at or District2, ATTN: California Privacy Request, 18560 Vanowen St. #9, Reseda, CA 91335.  Please include your full name and email address associated with your account and a detailed description of your data request.  


Governing Law

This Privacy Statement is governed by, and construed under, the laws of the United States of America and the laws of the State of California, excluding its choice of law provisions.


If you are a resident of a country outside the European Union, you agree that, in the event any dispute or claim arises out of or relating to this Privacy Statement, you and District2 will attempt in good faith to negotiate a written resolution of the matter directly between the parties.  You agree that if the matter remains unresolved for forty-five (45) days after notification (via certified mail or personal delivery) that a dispute exists, all parties shall join in mediation services in Los Angeles, California [S4] with a mutually agreed mediator in an attempt to resolve the dispute.  Should you file any arbitration claims, or any administrative or legal actions without first having attempted to resolve the matter by mediation, then you agree that you will not be entitled to recover attorneys’ fees, even if you would otherwise be entitled to them.

Dispute Resolution for Residents of the European Union

If you are a resident of the European Union, in the event that you have any dispute or claim arising out of or relating to this Privacy Statement, you may report your claim to the European Union Data Protection Authorities located in your jurisdiction. 

What Security Measures Do We Take To Safeguard Your Personal Information?

The personal information that you provide to us is stored on servers that are located in secured facilities and protected by protocols and procedures designed to ensure the security of such information.  In addition, Company employees and agents who have access to your personal information are trained in the maintenance and security of that information.  However, no server, computer or communications network or system, or data transmission over the Internet can be guaranteed to be 100% secure.  As a result, while we strive to protect user information, we cannot ensure or warrant the security of any information you transmit to us or through the Site and you acknowledge and agree that you provide such information and engage in such transmissions at your own risk.  Once we receive a transmission from you, we will endeavor to maintain its security on our systems.

Questions?  Contact Us

If you have any questions about our privacy practices or this Privacy Statement, please contact us by email at or by postal mail at:

District2, 18560 Vanowen St. #9, Reseda, CA 91335.